Finally, a cost effective way to move your marketing forward.
Coalition B offers small to mid-sized businesses the marketing expertise of a seasoned in-house professional without the overhead. Having served as the sole marketing force for various small businesses, I understand the unique challenges of managing limited resources while striving for impactful results.
I specialize in streamlining marketing operations—whether it's helping you onboard and manage an agency partner, or leading your small marketing team to success.
With a proven track record of making strategic, data-driven marketing decisions, I free up your leadership to focus on what they do best. My efficient, hands-on approach ensures your marketing efforts are not just effective but also aligned with your business goals, saving you time and maximizing ROI.
Driven by our core values of Approachability, Authenticity, Expertise, Supportiveness, Transparency, and Empathy, I ensure that every client feels heard, valued, and supported. More and more small businesses are moving toward specialized, fractional help. Is it your turn?
Learn about how we work >
Leadership & Strategy
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Collaboration
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Agency & Team Management
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Digital & Social Media Marketing
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Leadership & Strategy ✴︎ Collaboration ✴︎ Agency & Team Management ✴︎ Digital & Social Media Marketing ✴︎
Why I started Coalition B
Many people and agencies offer Fractional CMO services, but I’ve noticed something important. These professionals provide guidance on what to do and how to do it, but after working with small marketing teams and directly with Fractional CMOs, I realized most teams don’t just need guidance—they need someone who rolls up their sleeves and works alongside them to get the job done.
That’s why I started offering fractional marketing management services, a much-needed middle tier for companies without the budget for a full-time marketing team. I’m here to fill that gap.
Many businesses know they need a marketing agency and have the budget, but they struggle with finding the right fit, onboarding, and managing the relationship. I’ve been through this process many times, and my goal is to ease that burden.
Agencies often upsell services, which can leave businesses unsure of what they truly need to meet their goals. That’s where I come in—as the middle man—ensuring a smooth, effective partnership between the client and agency.