With a rich background as a one-person marketing powerhouse, I've lived the challenges small businesses face firsthand.
A little about B
With nearly a decade of hands-on experience across diverse industries, I've consistently delivered impactful marketing strategies that drive business growth. My career journey has been marked by versatility—I've worn many hats, from leading comprehensive rebranding initiatives to managing digital marketing campaigns and sales enablement efforts. I've navigated the challenges of both B2B and B2C environments, always with a focus on results.
Leadership & Strategy: As the Marketing Director at Nova Flex LED, I played a pivotal role in transitioning the company’s website management in-house and successfully launched a new website within six months, using internal resources. I also led a comprehensive rebrand that enhanced brand visibility and positively impacted market perception.
Cross-Functional Collaboration: Throughout my career, I've collaborated closely with leadership teams, including CEOs, VPs, and cross-departmental teams, to align marketing strategies with overall business goals. My ability to bridge communication between departments, such as product and sales teams, has been crucial in executing successful product launches and driving business success.
Agency & Team Management: I have extensive experience in vetting, hiring, managing, and, when necessary, terminating agency partnerships. My hands-on approach ensures that small businesses not only have a strategic marketing plan but also the support needed to execute it effectively. Whether working with small marketing teams or directly supporting CEOs, I provide the expertise needed to make informed marketing decisions.
Digital & Social Media Marketing: At Power Plate Meals, I executed all digital marketing initiatives, managed a team of 30+ brand ambassadors, and navigated the post-COVID retail landscape with innovative, cost-effective strategies. My work consistently resulted in increased brand awareness and sales growth.
Sales Enablement & Product Marketing: My role at Nova Flex LED involved leading sales enablement initiatives and managing logistics for sales reps across various territories. I have a proven track record of developing and executing marketing plans that align with company strategies, contributing to the growth of core agent business.
